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Brands taking advantage of the #halleluyahChallenge Trend

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Brands taking advantage of the #halleluyahChallenge Trend

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A midnight praise challenge tagged “The One-Hour Midnight Hallelujah Challenge’’ by renowned gospel artiste, Nathaniel Bassey, has gone viral with 50, 000 virtual worshippers via his Instagram page on Monday.

The “Imela” crooner had on May 31 shared on his Instagram page, @nathanielblow, his desire to host a multi-denominational one-hour praise and worship live session from June 1 to June 30.

No Doubt, it has been an immense success. And as a reactive society as we can be, several other “brands” – big and small – have gone ahead to leverage on the biggest social media trend in Nigeria.

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