For a campaign running for about 2 months now, one of Nigeria’s biggest brand behind food condiments has revolutionized cooking amongst Nigerian dish makers with its introduction of its SMS Short code services. In a bid to win market share during the muslim sallah period, it has stand out to take the chunk of addressable market with its “above the line” campaign of “#getMoreGoodness” during the peroid.
— Maggi Nigeria (@Maggi_Nigeria) June 17, 2017
If food porn is an art you appreciate, then following Maggi across all marketing platforms is beyond recommendation.
What can rather be regarded to as an aggressive marketing startegy, brand loyalist get tips, cooking hacks, recipes and other “goodies” when they send an “GOODNESS” as an SMS to 55331 at the rate of only 50 bucks.
Beyond its exceptional brilliance, the brand has further taken its marketing strategies further with the introduction of short but strong video contents on typical cooking experience. These are contents that are instant winners! So also are participants of its occasional teasers and quizes who have gone ahead to win numerous cooking utensils.
— Maggi Nigeria (@Maggi_Nigeria) May 27, 2017
Keep abreast of the story everywhere and see how Maggi is delighting cooks, chefs and foodies by following the hashtag #getMoreGoodness.
As far as we are concerned, this campaign is a winner. It delivers both on promise, brand equity and top of mind awareness. Don’t overthink it. As it stands, its assuring its customers of staying true to the delicious and nourishing taste every cube of Maggi gives. With Maggi, every woman is (indeed) a star!