Churning out memorable ads is the desire of every marketing unit anywhere in the world. Ads that live longer than their life span. It takes a lot of planning and thought process to do something out of the box to give customers, competitors and the larger audience to create something extra-ordinary mixed with the anticipation to see results that blow the charts away. While some have tried and gotten their fingers burnt, some has marked remarkable repetitive success stories. Few among the later is MTN.
MTN is a leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East. Needless to discuss the figures the marketing unit has in its coffers to engage customers and retain its top spot in the telecomms market, its only fair to admit it when such a huge company marks a certain high level of success.
In no particular order, here are the adverts that we think we go down to be a classic in the nearest future.