Paylater has taken its digital marketing campaign to customers face using the adspace feature on TrueCaller
If you are one of the 250 million people that trust Truecaller every day to identifying unknown calls, block spam calls and spam SMS – and also among those abashed by how it was taken over with ads by Cars45 – then you would have noticed it has worn a new look with ads from PayLater, a OneFi Company.
Since its recent “rebranding” from its debut GREEN to BLUE, PayLater has gone head-on to do a pretty decent job of going aggressive with winning the Top of Mind Awareness race by cuffing out no-childs-play amount of money to channel its presence to more Nigerians in a particularly different approach.
Dubbed as Paylater V2, boast of close to 500,000 installs on the Google Playstore and available only for Android devices, Paylater is a simple, entirely online loan platform that provides short-term loans to help cover unexpected expenses or urgent cash needs. You can apply for a Paylater loan 24 hours a day, 7 days a week with our quick loan application process that lets you know your status within minutes.
Other new feature to look out for in its new release are:
CLEANER, COMPLETELY RE-DESIGNED APP
The app is now even easier to use and navigate through – this ensures that you have more information available at your fingertips, are able to apply for a loan much quicker, and it all just looks better too.
By very popular demand, we have introduced a referral system! Now you can earn points in the app for telling anyone about our service.
IN-APP CHAT / CUSTOMER SUPPORT
Now you can talk to us regarding any issues, complaints or even praise — anytime and anywhere you feel like, all from the comfort of your app.
Actions on Paylater will attract points within the app — positive actions such as on-time repayments increase your points, while negative actions (for example, a late repayment) cause decreases, so please…
When you have earned enough points at each level, you’re moved a step up — this is indicated by the badge assigned to you. Your loyalty badge determines how much you can access, your interest rates, and even your loan repayment period.
Hurray! We have further increased the maximum available amount for Paylater loans to N100,000. This can be reached by consistent on-time repayment of loans, and also by earning enough points to reach the badge level required to unlock it.
REDUCED INTEREST RATES
Depending on your points level, you can now access Paylater loans at reduced interests rates of 4 - 10%*
*fees may apply until you reach Gold level.
LONGER REPAYMENT PERIODS
To help you more conveniently service repayments, we’ve increased loan repayment tenures on amounts over N20,000 to as long as 90 days, so you can take your time and easily settle your loans.
INTRODUCING PAYLATER PLUS
Quick loans for salary earners. If you are currently in paid employment, you may be eligible for a Paylater Plus loan of up to N500,000. Supporting documents required.
Currently only available in Nigeria.