Most respected for creating edgy marketing strategies, the grandmaster of beverage in the world, Cocacola (Nigeria) has etched another milestone recently with its introduction of the 35cl pet bottle.
At the major retail stores and supermarkets, the 50cl sells for N150 – as such, it doesn’t come as a shock for the “new kid” on the block to have its price between N70 – N100. Guys who patronize exquisite time out and night life will however have to pay a little more than the average price.
As expected for products making its way into the market, discussions are bound to follow, sides are bound to be taken. While its natural for opinions to be aired, the 35cl pet bottle can be assumed to have settled nicely among brand loyalist.
This 35cl PET coke bottle is the cutest thing..
— Papa Bule (@bule_jr) July 4, 2017
This 35cl pet coke bottle is so cute and tiny. Love it.
— Dark Stär. (@P3tra_) June 27, 2017
The new coke 35cl bottle is lit mehn 😂
— w. gates ☻ (@thewisdxm) June 28, 2017
…and the not so cool ones
This 35Cl pet coke is too small.
tgum tgum, bottle is empty.
— Kojo (@The13Apostle) July 7, 2017
Coke had to make a 35cl pet bottle for N100. Sad and sickening at the same time #whichwayNigeria
— Jay Onorah (@MrNorahs) June 29, 2017
35cl coke is 80naira Father Lord 😭
— Tolu Joules (@ArowojoluTolu) February 5, 2017
35cl bottle of coke now selling for 100 naira 😪😪 if u ever visit me, Biko accept my cup of cold water
— Omeche’koleya (@librannette) January 14, 2017
…and the confused ones
Is it just me or does this 35cl pet coke look like a big key holder pic.twitter.com/zQJg1UKJph
— Chukwuma NN (@Tweestedmindz) July 4, 2017
Hey @CocaCola_NG are u sure that small coke bottle is still up to 35cl??? Coz it’s not doing it for me anymore
— ZADDY (@mightYdre_) February 15, 2017
This brings the number of Nigerian customers favorite beverage drink in portable plastic bottle available to 4; 35cl, 50cl, 60cl & 1.5 Litres. One of its many remarkable success stories in winning market share beyond the imagination of customers and competitors is the Share a Coke campaign which still stands out till today.